The Internet is now available in some flights. People can stay connected to the world while they are in the air. Different airlines now offer this service to passengers. Using a laptop or a mobile device, one can surf the web. This means that companies have more reasons to advertise online and inside the planes as well. E marketing is having more and more importance with time. This is another opportunity for companies to offer their products online. This is another important market segment
An example is the Skymall magazine that some American Airlines have in flights. When you spend $100 at, you receive a $12.95 instant rebate toward your Gogo Wi-fi purchase.
Check this site out so you can see how this works for yourself:
www.skymall.com/aagogo
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I agree with Maria, E-marketing is getting more importance with time if you don’t believe just ask to any traditional advertising agency (BBDO, Starcom or OMD) which is your biggest competitor? and the answer will be unanimous GOOGLE.
ReplyDeleteI totally agree with Maria!! Believe it or not, I was actually on the first flight they tested the on-flight internet service. It was a flight from Boston to NY, and the service was still a beta (they were testing it out to see if it actually worked). At that time the service was free, so I used it the whole flight. Since then I've used it several times, but I have to say that I have been charged for the service. I believe from now on, we will start seeing internet services all over the place, even in places where we didn't imagine it to be possible. This will greatly benefit the e-commerce businesses and increase internet purchase activities.
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