Shop & Surf!!!! In the Air!!!!

The Internet is now available in some flights. People can stay connected to the world while they are in the air. Different airlines now offer this service to passengers. Using a laptop or a mobile device, one can surf the web. This means that companies have more reasons to advertise online and inside the planes as well. E marketing is having more and more importance with time. This is another opportunity for companies to offer their products online. This is another important market segment

An example is the Skymall magazine that some American Airlines have in flights. When you spend $100 at, you receive a $12.95 instant rebate toward your Gogo Wi-fi purchase.

Check this site out so you can see how this works for yourself:

www.skymall.com/aagogo

Marketplace vs. Marketspace

In e-commerce, the marketplace is created. Whatever product/service you are looking for can be obtained almost everywhere and anytime. In traditional commerce, the marketplace is visited physically. Thanks to e- commerce people can shop everywhere!

To us international students, being able to look for airplane tickets online is great! We have the chance to buy a ticket from home and have access to different options/prices to choose from. However, as in the article below, we have to be careful!

Check out this article on CNN about buying airplane tickets online!

http://www.cnn.com/2010/TRAVEL/05/06/flight.insurance.mistake/index.html?iref=allsearch